Business coaching, career guidance and personal coaching with guaranteed results!

Our head business coach Fran O’Reilly


Fran is Head Coach and the Development of Potential Expert at Amaze™ and brings 32 years of experience in achieving potential within international business. His expertise has helped develop leadership skills, mentor businesses and given career guidance throughout Ireland


Fran is unique in his ability and practical expertise in guiding individuals and teams to the development of their true potential. Whilst most of those who commit to the process come from the business community, there are a growing number of elite sports people and pro musicians engaged.

In all cases, these people know they are capable of more and are seeking practical support to make ‘it happen’ at the highest level and within a shorter  space of time.

Fran has held numerous senior roles with international companies in a career which spans technical, business development and leadership roles, up to and including the role of CEO. He has extensive experience as a coach and a Development of Potential Expert over the past 16 years working with executives across multiple industries, countries and disciplines. These clients come from the Government, Finance, Bio Tech, Horticultural, Manufacturing, Community, Local Government, Retail, Internet, Petrochemical, Music, Beauty, Leisure, Telecoms, Construction, Software, Motor, Technology, Sports, Plastics, Call Center, Education and Legal sectors.

Fran’s approach is one where experiential learning is encouraged throughout, with clients supported in linking the DOP framework to their own situations and challenges. His specific expertise is in helping organisations and individuals improve leadership skills, executive coaching and development of potential across business units.

A passionate believer in what people can achieve when exposed to professional development, Fran holds a professional qualification from DCU within an I. T. discipline and an international coaching qualification since 1995.

He is a Fellow of the Sales Institute of Ireland (F.S.I.I.), a cognitive and  Neuro Noetic hypnotherapist, an associate of a number of International Coaching organisations, a member of the  World Association of Business Coaches (WABC) and a regular contributor to the Irish media.

“You may own the company, but you rent the people” Jack Welch